Hi, I’m Vilhelm. I design digital experiences, write copy, and constantly try to understand why things work the way they do, and why they often don’t.

I’m drawn to the intersection between logic and emotion. UX design satisfies my need to structure complexity, while writing lets me shape how something feels. I care about details, not for the sake of perfection, but because details are where trust is built.

Outside of design, I follow European football obsessively (especially the Premier League), listen to music that makes me think differently, A Tribe Called Quest and MF DOOM on heavy rotation, and read everything from UX research to novels. My latest read was The Bee Sting by Paul Murray.

Most of the time you’ll find me building something, redesigning something, or overthinking something. Otherwise, I’m spending time with my girlfriend and family, or having a beer with friends and talking about ideas that may or may not ever exist.